BF365

Posts Tagged ‘Richard Branson’

Modeling Marketing Strategies — but not the usual way.

Most new business owners already model marketing strategies; but not very effectively. They tend to model the activities of their competitors; using similar advertisements, websites etc. While this ‘shortcut’ is probably useful to some degree, some of the very best marketing strategies I have ever employed have come from modeling…

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Why spell it dyslexia?

I was interviewed yesterday for a book — a book on entrepreneurship. While there is nothing unusual about that, this book was different: it is a book about dyslexic entrepreneurs that Nicola James is writing. I am not sure at what age I realised that I had mild dyslexia but I do remember spending most…

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